Email Marketing

Tuesday, September 29, 2009

10 Best Tips to Write Effective Emails

Hello Reader,

Nowadays, we communicate more and more through email. We use Email communication to write something to friends, relatives, colleagues or clients. Whoever the recipient of your email, it is becoming very important that you write email effectively. As you know, by writing effective email, you can save your time, other person’s time and you can win more trust & confidence from the other end.

Give Reply of Email As soon as Possible

More and more people contact each other through email. Even if they mention directly or not, they expect prompt responses. One of the study by Jupiter Research indicates that 35% of customers expect a reply within six hours, an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as important. The same study indicated that lack of a thorough response (45%) will cause on-line customers to view a company negatively when considering future purchases.

Learn the art of writing Email

Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.

Here are some tips for writing email responses that are both thorough and appropriate:

1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
“Response from Marketing Team” But also be careful that it doesn’t look like spam.

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

4. Be brief. Use as few words as possible to convey your message. More is not better when
it comes to email. An email is not perceived as an electronic letter.

5. Use simple, declarative sentences. Write for a third or fourth grade audience,
particularly if you’re creating templates that are sent automatically. You do not know the
education level of your sender or the sender’s level of comfort with the English language.

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on
your part, acknowledge the error. Clearly state what you are doing to correct the situation.

7. Make sure you answer all the questions posed in the original inquiry. A partial answer
frustrates the sender and results in additional contacts. It also makes the company sending
the response look inept.

8. Make it clear what actions you will be taking next and when the writer can expect the
next contact from you.

9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

10. Don’t just tell the sender to go to your web site. In many cases, they have already been to
the web site and couldn’t find the answers they were looking for. If you want them to go
back to the web site, provide a direct link to the exact information the reader needs.
For more information visit on: http://www.infotrex.com

Friday, September 25, 2009

The Importance of Email Marketing Metrics

One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results.

1. Basic Email Metrics you should evaluate in each email campaign:

Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.

Click-Thru Rate (CTR) – calculated as the number of unique clicks on links in the email divided by the number of emails opened. It basically means how many people interacted with your email.

Bounce Rate – represents the total number of emails that were not delivered and bounced back. There are several reason why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient’s mailbox was full and over quota.

Based on your unique email marketing campaigns objectives, you can measure more advanced statistics such as:

- Number of Emails Open based on Region/Country
- Number of Click-Thru based on Region/Country
- Number of Sales based on Region/Country/referring URL
- Conversion (Click to Sales) Rate
- Total Revenue per campaign
- Return on Investment (ROI) per campaign

2. What metrics you should focus on?

Well, this really depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate (conversion rate).

Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond the open rate down to the action level.

3. How to boost the Click-Through Rate (CTR)?

Savvy email marketers not only want to get the email opened and read but also want to know how many people clicked through (measured by CTR) and they want this number to be as high as possible. There are few key points in each email you should review because they critically influence the open rate and CTR. Those are:

Subject Line and Greeting:
Make you subject line attractive. Subject line is one of the most important factors that may affect your email campaign results. However, please do not over "optimize" your subject line otherwise it may look like spam email and the client could delete it without opening it. Keep the subject line short and specific, and if possible address the subscriber by his/her name.

Compelling Offer:

It should be obvious from the first paragraph what you offer as well as why the offer is important to the recipient and how he/she can benefit from it. The first paragraph should grab the attention so don't write it too long. Include your offer on top of your email and make your offer attractive to the recipient (discount and free offers usually make users to click).

Call-for-action:
Always include "call-for-action" button or link to instruct the user to click for more details.

Spam issue:
"Spam" issue may affect your successful open rate tremendously. Most of the ISP and hosting companies have implemented the "spam filter" that can filter out suspected spam emails. Please try to avoid using any common suspected spam words such as "free offer", "money", "30 day guarantee", "free trial".

Message Design and Structure:
Use same colors and images in your emails; this will help people recognize your brand. When you have a lengthy message, try to include interactive links so people can access more information through your website. Also, very few people read the email word by word, most of readers just scanning the message to quickly find out what's in it for them. Keep this in mind and structure your email - include headings to separate the message and use bullets so the reader can easily see listed features or benefits.

Today's readers are busy people and it usually takes them just few seconds to decide whether to read your message or delete it. So construct your message carefully and monitor your email statistics to find out what works best for your business.

Wednesday, September 23, 2009

Email-The Indispensable And Powerful Tool Of Successful Internet Marketers

Electronic mail, abbreviated e-mail or email is a method of composing, sending and receiving messages over the Electronic Communication System.

The enormous development of the Internet has enabled emails conveying useful information, to be transmitted simultaneously to several recipients worldwide in a matter of seconds. The Power, Reach and Sophistication of Emails are such that it has become the most inexpensive and effective way to promote your Internet Marketing Business.

Building opt-in lists has become part and parcel of the ritual of Internet Marketing today. Let's see what exactly the emails do to help the Internet Marketer?

1. I am right here.
Emails remind people that you exist, that you are right here and that you are a living entity. It further helps to project your image and personality. It is nothing but natural that people tend to forget you after some time and reminding them by email without harassing them is a way of ensuring that they remeber you, your product or website.

2. Traffic to your Website,
Email is acknowledged as the most effective way to drive traffic to you site. It is the email that keeps your clients and prospects returning to your site. This traffic without question is the very life blood of your Internet Marketing Business.

3. Building Awareness.
One wonderful aspect of the email and used all too often by the Internet Marketers is to Alert Customers, clients, users and friends of products, articles and events. In addition the email alerts, play a prominent role in the promotion of new products and technologies.

4. Building Trust and Confidence.
Sending emails is not a one off action. In addition to reaching out to customers, it is also used to follow up customers. Confirmation emails have become the norm today, especially after orders or subscriptions are placed. Over a period of time these email messages build trust and credibility between the parties concerned.

5. Building a feeling of Togetherness.
Receiving regular emails from organizations and groups makes you feel wanted and creates a bond or feeling of togetherness with that organization or group. Even if reciprocal action is not seen immediately it will ultimately create a bond if your emails are handled properly.

6. Sharing of Emails.
Another great advantage of emails is that it can be shared. Special promotions or informative content in Newsletters or emails are quite often circulated among friends and the end result is more traffic. Tell a friend images in websites too induce visitors to web sites to send email messages to friends informing them of their newly discovered product or information.

These are some of the main benefits enjoyed by the Internet Marketers but unfortunately the usefulness of emails is today being threatened by Spamming i.e. sending of unsolicited emails.It is hoped that technology will catch up with them before long. Nevertheless Internet Marketers continue to send millions of emails everyday with even more added sophistication such as embedded pictures and music.

Today the email has become such an inexpensive powerful medium of communication that it has become a reliable friend and an excellent indispensable tool of Successful Internet Marketers.

Tuesday, September 22, 2009

email-automatic-responder

What is a email automatic responder?

If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :)

Email automatic responders allow you to followup automatically with any prospect or lead automatically. This is very important if you offer a free discount, information or gift as a subscriber bonus. From here you are able to capitalize on the potential of your email automatic responder or autoresponder in the form of followup automation.

You can write a pre written e-mail series that automatically mails each customer or lead capture on an automated basis. As you can see this saves tons of time in planning. And more importantly, giving you exta time to plan or research other important strategies for your business.

Another great feature most email automatic responders offer are broadcasts. This is very important for a business to utilize. Broadcasts e-mail your whole database of subscribers with one click. This is very helpful if you run a bi weekly or monthly newsletter so that you can keep all subscribers in one area as opposed to opening another e-mail account elsewhere.

Two key elements that you should be looking for in a email automatic responder are...

1. double optin capability
2. email deliverability

the email automatic responder is use is called "Emailaces" which can be found in my signature...

The great concept of using double optin lead caputer is simple. Won't get in trouble or spamming! If people double optin to your autoresponder they have no right to complain about e-mail and they can quickly and easily unsubscribe anytime the like. Another good feature is that you don't want people who are not excited about your offer. If they were excited when they signed up, they will be excited when wait for the double optin confirmation email. If they never double optin that means they didn't care much for the offer and unlikely would never have purchased anything from you anyway. You want to deal with excited and enthusiastic prospects who are looking for the edge your product or service will give them.

E-mail deliverability! If your e-mails or more importantly your double optin confirmation e-mail is not getting through you have a serious problem. That is why you don't join just any email automatic responder as they are not equally effective. Make sure that you have a guarantee that a certain percentage of your e-mails are being delivered. If your email automatic responder provider has no clue, its better to look elsewhere.

I hope this article helps you decide on a good email automatic responder to use with your personal or marketing efforts!

Monday, September 21, 2009

The Truth About Mailing List Advertising

Are you fond of lists or not? I think that I am. It hasn’t been anything that I’ve been explicitly fostering or anything. I can think back about some pretty about solid lists that I made in detention with friends, like “13 Ways to Squash Pete Gomash”. To this day it’s not unlike me to call up a friend and initially bullet a list of “important” subjects to be discussed and the order that I’d prefer they were taken up. I do the same thing with emails. And scribbling down my name on the mailing lists for CalSurf and 7th St. Entry virtually changed my life in 8th grade.

But they were the type of mailing list advertisements that necessitated self initiated action by the consumer. Mailing lists, especially online, and my unwanted participation has multiplied themselves like the rats my sister used to keep in our backyard. When I find it considerate for a company to offer me an opt-out choice in the small print, I know that something has gone awry. But what is it that is at the root of mailing list advertising’s current problematic nature?

I think it all started in 1789 with a kindly chap by the name of Adam Smith. I believe Mr. Smith’s ideas on human nature and utilizing those inherent urges in the form of competition in order to raise the general well-being of society, really were intended with good intentions. However, unintended consequences have resulted from the laissez-faire approach to markets that Mr. Smith proposed.

My intention here isn’t to consider the economic implications of a liberalized market economy, but rather the socio-psychological. What effects are brought upon a community that has from birth the invaluable merits of competition thrust upon them? It is my contention that the results are an extreme difficulty in combining the actions of community mindedness with personal gain at any cost.

I can’t blame a single person of firm for behaving in exactly the manner in which the system that they operate has taught them, but I feel that a re-examination of our system is much over due. Mailing list advertising that gives not an iota of consideration to the unwelcoming client is simply a product of its environment and I think the environment needs to change.

Sunday, September 20, 2009

Email Stationery

Email Stationery is a new concept meant only for electronic mailing. The letters that are sent by email are generally written on plain canvas. To make them more effective and fun to read, stationery for emails is being used nowadays. Once installed, this Email Stationery becomes part of your virtual letter. It is used both for personal and business emails.

Using Email Stationery renders a personal touch to the message. For business emails, using stationery gives it a professional impact, especially if it contains the logo, address, signature and such details. Even business cards are being designed for electronic use to be sent via computer. Whatever Email Stationery a business is using, it should match with its printed one so as to not to confuse the recipients. When sending personal emails, there are lots of colorful designs available for different occasions. You could send a different one each time, but try to keep a signature, symbol, background or clipart constant in each email so that the recipient knows immediately it is from you.

Email Stationery design is more flexible than paper stationery. One could even have animation. When designing the Email Stationery, select the background first. It can be in any color and design. It could even be one of your favorite pictures. But carefully select the background, so it does not hamper in reading the text clearly. Around the text area, you could add some clipart and borders to give it even better visual impact. Finally, you should select the typefaces and font colors that go best with the designed email layout.

If you find it difficult to design your own Email Stationery, there are free ready-made downloads also available on the Internet. They are generally supported on Outlook, Outlook Express and Incredimail emailing software. Other email packages like Yahoo and Hotmail propagate the use of their own stationery. Most of the email stationeries can be viewed in the IE browser and not in Netscape. These Email Stationery files are stored as HTML (Hypertext Markup Language Files) within the computer. For professional-looking Email Stationery, it is advisable to seek help from a designer.

Saturday, September 19, 2009

All about Email Marketing

Email marketing and newsletters may be sent with more confidence for less than most of the competition. Emails are priced according to the quantity you purchase, so the more you get, the less they cost. email marketing solutions when they need to: Make customer communication more efficient and to improve the productivity or their marketing resources Improve email marketing deliver ability—ensuring their communications are delivered to the highest percentage of recipients as possible Accelerate customer acquisition and conversion rates from their email marketing efforts Track the performance of their marketing efforts from communication to transaction—connecting campaigns to tangible return on marketing investment Leverage dynamic content for customized one-to-one, one-to-many or many-to-many email marketing communications Reduce their marketing costs while improving the performance and productivity of their marketing resources Make it easier and faster for customers to buy their products and services than any other marketing or sales channel Integrate voice, fax and sms text communications channels with their email marketing efforts Maximize Web analytics data to improve customer acquisition, customer retention and customer growth results.

Marketing

Marketing leaders across all industries—business-to-business and business-to-consumer—are using email marketing as their core channel for acquiring, retaining and growing customers.

Bulk

Bulk email hosting can be affordable and bulk email can even be free. Bulk email sender for email newsletters, targeted email campaigns and email announcements. Bulk emailer is easy to use mass email software, which is used to send bulk email.

Quite apart from these practical considerations, there is also a strong argument which says that long-term successful email marketing relationships with customers and others can only work anyway if they're permission based. It's important to stress that anyone considering email marketing must read up on the subject of permission and spam. By offering value-added services to your existing clients with email marketing software, you can build indestructible customer loyalty, gain a sharp competitive advantage and increase the average order value per client.

Friday, September 18, 2009

10 Steps to Make the Most of Autoresponders

So you've worked hard in creating your website, regularly adding content to it, and building links and increasing search engine placements. The next step, that many overlook, is to capture your visitors by using an autoresponder.

Here's a scenario for you to consider. A visitor finds your site through one of the many ways that you have been carrying out to generate traffic, and finds just what they are looking for and is about to make a purchase. They are distracted while at their computer and leave the site.

Although the example above is hypothetical, the reality is that visitors may leave your site for a number of reasons without you making the most of your opportunity. That is unless you are using an autoresponder.

Capturing the email address of this visitor would have allowed you to contact them at a later date to potentially make the sale that you originally missed out on. Autoresponders are remarkable, flexible programs that do much more than just automatically answer your emails. I'll outline below a number of ideas that you can use to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

1) Publish a newsletter.

High quality autoresponders will manage subscriptions and follow-up with those interested prospects that have signed up. This allows you to keep your autoresponder list updated about your products or services, and also build your reputation as an expert in your chosen business area.

2) Contact affiliates.

If you have an affiliate program you can easily contact your affiliates to inform them of any offers you may be running, or to provide them with promotional material that they can use to increase their commissions and your sales. You could provide any tips and advice that you feel would benefit your affiliates.

3) Promote advertising opportunities.

You may provide, or plan on providing advertising on your website, ezine or newsletter. You could setup your autoresponder to send out information about the cost of advertising, and how to find out more information. Of course you could also notify your list of any advertising discounts or offers that you may have.

4) Write reviews.

Write reviews on products and services that you found to be useful. Send this review out with your autoresponder along with your affiliate link to the product.

5) Provide email courses.

Provide valuable information in the form of email courses. These can be setup to send out each lesson at certain intervals. It is important not to solely provide a sales pitch but to provide quality content. You can then provide a paragraph at the end of the email course to entice the prospect to make a purchase of your product.

6) Distribute free reports.

Give your visitors a taste of the information that you provide, and the quality of your product and service. Again, do not make these out to be sales letters, or you stand to lose customers instead of gain.

7) Product tasters.

Provide your prospects samples of your product, whether it be an ebook, software, course, membership, etc. You can capture email addresses from your website this way, and follow-up to make the complete sale.

8) Provide hidden links to pages.

In exchange for a visitors email address, you could provide a link to an affiliate page containing promotional material. You can then gather a list of visitors that are interested in becoming your affiliates.

9) Order page autoresponder.

Provide a form on your order pages that allows visitors to be kept notified of special offers or discounts. This offers a great opportunity to create a mailing list that contains the names of people who are already your customers, and who are interested in any future products.

10) Distribute articles.

Allow visitors to sign up to your autoresponder in order to receive articles. There are many ezine publishers and webmasters looking for content, and this allows you to provide this content whilst including your bio and description of your service or product in a resource box.

Here I've provided ten examples of how autoresponders can be used creatively, but there are many more. Autoresponders are valuable to all internet marketers, and you should seriously consider using one if you do not already.

Thursday, September 17, 2009

Getting the Most Out of Your Email Service

When you work from your website as a home base to talk to your customers on a regular basis, you need a reliable form of communication. In the old days, a handshake and a smile were the best ways to greet customers, both new and returning. But today, as you acquire customers on the web, you need to have a way to make them feel welcome and attended to while they are shopping with you online. The most effective way is of course email.

When you sign up for hosting, whether you use a free service or go the more sophisticated route of managed hosting, you may get the chance to register one or more email accounts that you can use for your business. The number of email accounts you can get depends on the type of hosting account you pay for and the perks that come with it.

This is a fine option for someone who just needs one email account to go with a very basic internet site. So if you mainly use your website to present your qualifications or company overview, rather than a method of active sales or service, then you might only need one email account. You can direct comments or questions to one address and use this address on your business cards. For smaller Denver businesses, this is the perfect option.

But for larger businesses in Denver, email services are a must. Even if your hosting company offers you several accounts, you will probably want to look into another form of communication. This is due to the fact that these accounts are sometimes not as stable as the accounts you get with larger dedicated email services. The last thing you want is for your newsletter to get stuck and not be delivered because your hosting company is changing around the way they manage their email accounts.

So if you want to keep in touch with your clients or customers on a regular basis, if you want to welcome your new visitors who opt-in to your email list with a nice welcome letter, or if you simply want to set up an inter-office email network, look into Denver email services that are right for you. There are several options on the web.

Email services, Denver based and elsewhere, are basically companies that offer you email accounts that can either be independent or linked. Companies like Google's popular Gmail, allow users to chat with one another as well send email messages. You get free online storage as well as a great search feature that allows you to look up messages and find them instantly. On the down side, it only offers POP access and makes you look at a few ads along the way.

There are other email services that are popular on the web. These include Yahoo!, which has a decent spam filter included, FastMail, which offers IMAP access and few ads, and AIM Mail from AOL, which offers 2 GB of storage and great spam guards. Newer email services are offering more perks. Goowy Mail is a wonderful desktop program that also gives you an RSS feeder, games, and a calendar.

So before you settle on an email service for you business, look around and see what's available to you. Don't just settle for what you get with your hosting account when you could have so much more.

Wednesday, September 16, 2009

The Power of Local Email Marketing

Image by websuccessdiva via Flickr

As a local business owner you realize the opportunities available on the Web, but you probably do not have the time or money to invest into a full blown web presence. The obstacles and costs in building a web site keep many local businesses on the sideline.

But as a local business there is an opportunity to exploit the marketing power of the Internet at little or no cost, and it does not require a web presence.

Through email marketing you can have a direct conduit to both your customers and prospects. You may think email marketing is complicated, but that is a misconception. If you are already using email to correspond, then you are quite capable of advertising through virtual mail. In fact, if you are communicating to your customers through email, in a sense you are already marketing online. You are probably aware that a small amount of customer communication can be very profitable, and email can generate considerable income.

All you need to do is start collecting customer emails, and send them occasional promotions or sale updates. The email advertisements do not need to be coded in html, plain text messages are quite acceptable.

So how do you start down the road to Internet marketing success? You begin by simply collecting customer email addresses, with their permission. Permission email marketing is a requirement. It is referred to as opt-in marketing. At all stages of email marketing you MUST respect your customers and their privacy. Only when they have accepted your request to send information, should you forward email promotions.

How do You Collect Customer Emails?

You simply ask! As a local business owner you are constantly in touch with customers and prospects, either in person or on the phone. As a retail business you could have a clipboard by your register or pre-printed index cards that your customers can fill-out. As a service business you just ask for their email address when you make contact.

What's in it for Your Customers?

The opportunity to save money or be notified of special offers. People are always looking for a bargain, and through email you can keep them informed on the latest deals, in addition you can alert them to new services or products. This is very appealing. And customers will perceive this as a value added service, that makes doing business with you more appealing.

How Difficult is Email Marketing?

It is quite simple. If you email friends or family, you are quite capable of marketing through email. Initially your list will be small so you can manage it through the use of your current email client like MicroSoft Outlook. You place your customer emails in a "group," compose a message, and hit the send button. Not exactly rocket science. (Note: Make sure you use the "blind box" feature.)

But from the start, you may want to consider using a professional email management service like ConstantContact.com. They have a service that is free for lists that are under 50. Their next level handles up to 500, and cost only $15 per month. A service like Constant Contact simplifies the management of your list. These types of services offer features like tracking, reporting, templates and customer support. In addition, they automate the process of people opting out of your list. An important factor with permission email marketing.

What Results Can You Expect?

Think about the potential profit from simply keeping your customers informed. This is not invasive advertising, but permission marketing, where your customers have willingly given their consent to receive your advertisements. It is like they are saying, "Please allow me to spend more money with your business."

If you already have a web site then you will also want to add an opt-in box. Give your site visitors an opportunity to join your promotional list. Many will.

From a marketing perspective it doesn't get anymore targeted then this. And your advertising costs are insignificant. A perfect example is a local wine store owner who works her list twice a week with special promotions. She makes a killing, and often sells out her promotional inventory through email alone.

As a local business owner there are opportunities and there are golden opportunities. This one is solid 24 karat. It's simple, direct and very profitable. And yet few local businesses are taking advantage of email marketing. Why not lead the pack.

Tuesday, September 15, 2009

8 Advantages Of Using An Email Marketing Software

If you decided to use email marketing to promote your business, then let me congratulate you on this very wise decision.

You might have read over the internet the buzz created by this type of marketing, and I’m sure you have already learned that “The money is in your list” – this is 100% true.

Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it. A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.

If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net.

1. You get an opt-in form template which comes with full instructions so you can easily add it to your site.

2. It automatically stores every email saving you precious time and headaches.

3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually.

4. Mailloop gives you attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers.

5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn’t get trashed.

6. You can schedule your promotions so that you can go on your vacation without worrying about interrupting campaigns.

7. You can use as many autoresponders as you need, create as many campaigns, write as many emails as you wish … the sky’s the limit.

8. Manage all of this from a complete user-friendly control panel.

Monday, September 14, 2009

3 Reasons Why You Should Love Unsubscribes

If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.

The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.

The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

Email Marketing

Tuesday, September 29, 2009

10 Best Tips to Write Effective Emails

Friday, September 25, 2009

The Importance of Email Marketing Metrics

Wednesday, September 23, 2009

Email-The Indispensable And Powerful Tool Of Successful Internet Marketers

Tuesday, September 22, 2009

email-automatic-responder

Monday, September 21, 2009

The Truth About Mailing List Advertising

Sunday, September 20, 2009

Email Stationery

Saturday, September 19, 2009

All about Email Marketing

Friday, September 18, 2009

10 Steps to Make the Most of Autoresponders

Thursday, September 17, 2009

Getting the Most Out of Your Email Service

Wednesday, September 16, 2009

The Power of Local Email Marketing

Tuesday, September 15, 2009

8 Advantages Of Using An Email Marketing Software

Monday, September 14, 2009

3 Reasons Why You Should Love Unsubscribes

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