Email Marketing

Showing posts with label email marketing. Show all posts

Friday, October 16, 2009

How Do Autoresponders Work?

Have you ever received an email telling you that the person you emailed is on vacation and will not be answering his email for the next week? What about a company that answers with an email thanking you for your interest and that they would get back to you in a day or two? Or even an email saying that the email you tried to send could not be delivered?

Each of these is a different version of what we commonly call an autoresponder. An autoresponder is simply that, a computer program that automatically answers email sent to it. This simple definition, however, belies a world of difference between the different types of autoresponders in use today.

The first auto responders were incorporated into mail transfer agents or email providers. When they could not deliver a piece of email, they would send an autoresponse to you letting you know as much. These types of emails were helpful, but not particularly sophisticated.

That has all changed radically in recent years, as autoresponders have been incorporated into the marketing strategies of many companies. Today autoresponders are used by companies to immediately give feedback and information to prospective clients. This might include sending an autoresponse to email inquiries which include pricing information, more details about a product, and a timeline for when they can expect someone from the company to get back with them.

These ‘client touches’ are a valuable commodity in the world of marketing because they improve conversion rates in the purchase of goods by keeping the product or service in the mind of the purchaser for a bit longer, as well as provide the company with an additional opportunity to provide the potential customer with more information on the product.

Autoresponders are setup primarily in one of two ways, with an outsourced ASP model, and a server-side model. The Outsourced ASP model involves the company or provider who would like to incorporate an autoresponder into their business model contracting with an outside provider. The outside provider will then typically provide the user with access to a web-based control panel. From there the company or individual can dictate exactly what they would like the autoresponder to say to each email received as well as how to deal with different types of emails and other variations. For these services, the company typically pays a monthly fee to the autoresponder provider.

The second category of autoresponders is server-side. Server-side autoresponders simply refers to programs that instead of paying for someone to implement for you on a monthly basis, a company can install the system on their own server and run it for themselves. While this process is typically not as simple as purchasing a program out of a box and uploading to the server, it has become significantly simpler in recent years.

Saturday, October 10, 2009

Need Help Building A List? Tips For Online Marketers

Most marketers will tell you that building a list is one of the most effective ways to spend your time if you hope to make money online.

Despite this, countless people do not bother to even try, or, having looked at the work required, decide that the effort is just too much. If you have come to think this way, I would seriously suggest that you rethink your marketing strategies. An opt-in list of prospects is one of the most valuable assets you can build. Let's look at that statement a little more closely.

I was talking to a friend and fellow marketer the other day, and we were discussing the relative merits of blogs and mailing lists. He runs a reasonably high traffic blog in the marketing and making money online niche and has built up a fairly decent subscriber base over the past couple of years. He is experienced and makes a full time living online, but, until recently had not focused too much on building a mailing list.

Recently, he changed his approach and began to build his own list and has been amazed by the difference in conversion rates that he has experienced. A mailing to his young list produced 40 sales from one email. A blog post on the subject of the same product produced 1 sale.

As you can imagine, he is now converted and a true believer in the power of owning a list.

This is all well and good, but the things that hold many people back from trying to build a list are often cost related. It costs money for a professional autoresponder - usually a monthly recurring charge, and it's not always easy to persuade people to sign up for yet another list, and it's no simple task to drive traffic to your opt-in forms either.

This is where maintaining a blog and your own website(s) becomes very important. Placing your opt-in form in as many places as possible will increase the chances of tempting new subscribers. You will need something to offer them in exchange for their information too and a free gift of some kind is usually the way to go.

It is a lot of work, and this is the other thing that puts a lot of people off. In terms of return on investment however, the work and the costs really are worthwhile.

There are plenty of free programs out there that claim to do the work for you, but, despite the best efforts of the program designers, most of them fall short for the end user and are really no substitute for your own list.

There is one solution that works very well for the beginner however. It does not require that you have an autoresponder (although if you do it provides for full integration) and you do not need to pay for the service.

It works on a very simple principle, that goes a step beyond traditional viral marketing. By using the system to build your list, you will also be helping others to build theirs. It sounds so simple it's a wonder that not more people have caught on to it but the results can be quite impressive. The marketer who invests in the primary software and hosting stands to gain the most of course, as he or she will reap the benefits of the viral effect in spectacular fashion, but it doesn't detract from the benefits for everyone else.

If you are still hesitant about building an opt-in list of your own, don't put it off for too much longer, because the sooner you begin, the sooner you will see the rewards. I have helped many new marketers on the road to their first list and if you want to know more, you can pick up a free manual from our site.

Monday, October 5, 2009

A Healthy Dose Of Trust Works Wonders With Your Email List

While the rest of the world have developed many barriers and protection to keep their email accounts spam-free, there are also those that sign up to receive emails that promote various products, and services and their sites. This is mainly because these opt in subscribers wants to know more about what these sites are offering and can be beneficial for them. They expect to be kept posted on what they are interested in and whats new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers, the basic element needed to get these type of people is, trust. When your customers trust you, they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt in subscriber mail list, the email you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent, making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user, you do not personally know is a big achievement.

To build a good opt in subscriber list you need people to trust you, for a faster and quicker build up, you need to get your opt in subscribers to trust you quickly. The faster you build your opt in list the faster word about your site and company gets to be spread. The bigger the scope of your opt in list the more traffic you get, which means more profits. Its easy maths if you think about it. Getting the numbers is not that simple though, or maybe it is?

Getting the trust of your clientele should not be so hard, especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Gather all the knowledge and information about your business. Frankly if you decide to go into a business, you most probably already have an interest in it. Like how many basketball players become coaches, you don’t really venture into something you don’t have any interest in.

Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if you're selling roofing materials or provide articles on insurance settlements if you are a settlement lawyer. You do not have to be a big corporation to make use of an opt in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is, that they will recommend you. Generally, people will trust someone they know, when that someone recommends you, then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the others have experienced from you, so make sure to be consistent in the service you provide.

Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients do not lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

Saturday, October 3, 2009

Autoresponding The Easy Way

Anyone with a Website who wants to communicate with their potential and existing customers to increase sales conversions, Knows that most of his workload can be taken care of by an Autoresponder. An Autoresponder should not be under estimated as they are a vital tool for selling online, they automate the follow-up sales process, sending information at pre set intervals and can be programmed up to 10 years ahead with the Autoresponder set to do its job you really can make money while you sleep.

People don’t normally buy on their first visit to a web site, they like to window shop searching for the right product at the right price. Having an Autoresponder is like a having a very cheap salesman working 24 hours per day, 7 days a week, 365 days of the year.

A website offering a free e book or download will require the potential customer to leave his or her email address for delivery. It is then the Autoresponder comes alive. Pre set with instructions An Autoresponder will send at a preset time a number of messages informing the customer of the product they looked at on your site, just like a salesperson it will let them know all about the product, what it does, why its better than your competitors, what it will do for them, and keep them up to date with the latest news and offers by text voice or video.

Professionally done follow ups will be etching the name and product into the customer’s brain, gaining their trust to buy from the site again and again.

Having a website these days is just not enough, there are millions of websites and hundreds of sites offering the same sort of products. An edge is required over competitors to entice shoppers to a site and buy. The Autuoresponder alone will not give the website the edge but I doubt the edge will be obtained without an Autoresponder.

Friday, September 25, 2009

The Importance of Email Marketing Metrics

One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results.

1. Basic Email Metrics you should evaluate in each email campaign:

Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.

Click-Thru Rate (CTR) – calculated as the number of unique clicks on links in the email divided by the number of emails opened. It basically means how many people interacted with your email.

Bounce Rate – represents the total number of emails that were not delivered and bounced back. There are several reason why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient’s mailbox was full and over quota.

Based on your unique email marketing campaigns objectives, you can measure more advanced statistics such as:

- Number of Emails Open based on Region/Country
- Number of Click-Thru based on Region/Country
- Number of Sales based on Region/Country/referring URL
- Conversion (Click to Sales) Rate
- Total Revenue per campaign
- Return on Investment (ROI) per campaign

2. What metrics you should focus on?

Well, this really depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate (conversion rate).

Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message, you need to go beyond the open rate down to the action level.

3. How to boost the Click-Through Rate (CTR)?

Savvy email marketers not only want to get the email opened and read but also want to know how many people clicked through (measured by CTR) and they want this number to be as high as possible. There are few key points in each email you should review because they critically influence the open rate and CTR. Those are:

Subject Line and Greeting:
Make you subject line attractive. Subject line is one of the most important factors that may affect your email campaign results. However, please do not over "optimize" your subject line otherwise it may look like spam email and the client could delete it without opening it. Keep the subject line short and specific, and if possible address the subscriber by his/her name.

Compelling Offer:

It should be obvious from the first paragraph what you offer as well as why the offer is important to the recipient and how he/she can benefit from it. The first paragraph should grab the attention so don't write it too long. Include your offer on top of your email and make your offer attractive to the recipient (discount and free offers usually make users to click).

Call-for-action:
Always include "call-for-action" button or link to instruct the user to click for more details.

Spam issue:
"Spam" issue may affect your successful open rate tremendously. Most of the ISP and hosting companies have implemented the "spam filter" that can filter out suspected spam emails. Please try to avoid using any common suspected spam words such as "free offer", "money", "30 day guarantee", "free trial".

Message Design and Structure:
Use same colors and images in your emails; this will help people recognize your brand. When you have a lengthy message, try to include interactive links so people can access more information through your website. Also, very few people read the email word by word, most of readers just scanning the message to quickly find out what's in it for them. Keep this in mind and structure your email - include headings to separate the message and use bullets so the reader can easily see listed features or benefits.

Today's readers are busy people and it usually takes them just few seconds to decide whether to read your message or delete it. So construct your message carefully and monitor your email statistics to find out what works best for your business.

Monday, September 21, 2009

The Truth About Mailing List Advertising

Are you fond of lists or not? I think that I am. It hasn’t been anything that I’ve been explicitly fostering or anything. I can think back about some pretty about solid lists that I made in detention with friends, like “13 Ways to Squash Pete Gomash”. To this day it’s not unlike me to call up a friend and initially bullet a list of “important” subjects to be discussed and the order that I’d prefer they were taken up. I do the same thing with emails. And scribbling down my name on the mailing lists for CalSurf and 7th St. Entry virtually changed my life in 8th grade.

But they were the type of mailing list advertisements that necessitated self initiated action by the consumer. Mailing lists, especially online, and my unwanted participation has multiplied themselves like the rats my sister used to keep in our backyard. When I find it considerate for a company to offer me an opt-out choice in the small print, I know that something has gone awry. But what is it that is at the root of mailing list advertising’s current problematic nature?

I think it all started in 1789 with a kindly chap by the name of Adam Smith. I believe Mr. Smith’s ideas on human nature and utilizing those inherent urges in the form of competition in order to raise the general well-being of society, really were intended with good intentions. However, unintended consequences have resulted from the laissez-faire approach to markets that Mr. Smith proposed.

My intention here isn’t to consider the economic implications of a liberalized market economy, but rather the socio-psychological. What effects are brought upon a community that has from birth the invaluable merits of competition thrust upon them? It is my contention that the results are an extreme difficulty in combining the actions of community mindedness with personal gain at any cost.

I can’t blame a single person of firm for behaving in exactly the manner in which the system that they operate has taught them, but I feel that a re-examination of our system is much over due. Mailing list advertising that gives not an iota of consideration to the unwelcoming client is simply a product of its environment and I think the environment needs to change.

Saturday, September 19, 2009

All about Email Marketing

Email marketing and newsletters may be sent with more confidence for less than most of the competition. Emails are priced according to the quantity you purchase, so the more you get, the less they cost. email marketing solutions when they need to: Make customer communication more efficient and to improve the productivity or their marketing resources Improve email marketing deliver ability—ensuring their communications are delivered to the highest percentage of recipients as possible Accelerate customer acquisition and conversion rates from their email marketing efforts Track the performance of their marketing efforts from communication to transaction—connecting campaigns to tangible return on marketing investment Leverage dynamic content for customized one-to-one, one-to-many or many-to-many email marketing communications Reduce their marketing costs while improving the performance and productivity of their marketing resources Make it easier and faster for customers to buy their products and services than any other marketing or sales channel Integrate voice, fax and sms text communications channels with their email marketing efforts Maximize Web analytics data to improve customer acquisition, customer retention and customer growth results.

Marketing

Marketing leaders across all industries—business-to-business and business-to-consumer—are using email marketing as their core channel for acquiring, retaining and growing customers.

Bulk

Bulk email hosting can be affordable and bulk email can even be free. Bulk email sender for email newsletters, targeted email campaigns and email announcements. Bulk emailer is easy to use mass email software, which is used to send bulk email.

Quite apart from these practical considerations, there is also a strong argument which says that long-term successful email marketing relationships with customers and others can only work anyway if they're permission based. It's important to stress that anyone considering email marketing must read up on the subject of permission and spam. By offering value-added services to your existing clients with email marketing software, you can build indestructible customer loyalty, gain a sharp competitive advantage and increase the average order value per client.

Friday, September 18, 2009

10 Steps to Make the Most of Autoresponders

So you've worked hard in creating your website, regularly adding content to it, and building links and increasing search engine placements. The next step, that many overlook, is to capture your visitors by using an autoresponder.

Here's a scenario for you to consider. A visitor finds your site through one of the many ways that you have been carrying out to generate traffic, and finds just what they are looking for and is about to make a purchase. They are distracted while at their computer and leave the site.

Although the example above is hypothetical, the reality is that visitors may leave your site for a number of reasons without you making the most of your opportunity. That is unless you are using an autoresponder.

Capturing the email address of this visitor would have allowed you to contact them at a later date to potentially make the sale that you originally missed out on. Autoresponders are remarkable, flexible programs that do much more than just automatically answer your emails. I'll outline below a number of ideas that you can use to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

1) Publish a newsletter.

High quality autoresponders will manage subscriptions and follow-up with those interested prospects that have signed up. This allows you to keep your autoresponder list updated about your products or services, and also build your reputation as an expert in your chosen business area.

2) Contact affiliates.

If you have an affiliate program you can easily contact your affiliates to inform them of any offers you may be running, or to provide them with promotional material that they can use to increase their commissions and your sales. You could provide any tips and advice that you feel would benefit your affiliates.

3) Promote advertising opportunities.

You may provide, or plan on providing advertising on your website, ezine or newsletter. You could setup your autoresponder to send out information about the cost of advertising, and how to find out more information. Of course you could also notify your list of any advertising discounts or offers that you may have.

4) Write reviews.

Write reviews on products and services that you found to be useful. Send this review out with your autoresponder along with your affiliate link to the product.

5) Provide email courses.

Provide valuable information in the form of email courses. These can be setup to send out each lesson at certain intervals. It is important not to solely provide a sales pitch but to provide quality content. You can then provide a paragraph at the end of the email course to entice the prospect to make a purchase of your product.

6) Distribute free reports.

Give your visitors a taste of the information that you provide, and the quality of your product and service. Again, do not make these out to be sales letters, or you stand to lose customers instead of gain.

7) Product tasters.

Provide your prospects samples of your product, whether it be an ebook, software, course, membership, etc. You can capture email addresses from your website this way, and follow-up to make the complete sale.

8) Provide hidden links to pages.

In exchange for a visitors email address, you could provide a link to an affiliate page containing promotional material. You can then gather a list of visitors that are interested in becoming your affiliates.

9) Order page autoresponder.

Provide a form on your order pages that allows visitors to be kept notified of special offers or discounts. This offers a great opportunity to create a mailing list that contains the names of people who are already your customers, and who are interested in any future products.

10) Distribute articles.

Allow visitors to sign up to your autoresponder in order to receive articles. There are many ezine publishers and webmasters looking for content, and this allows you to provide this content whilst including your bio and description of your service or product in a resource box.

Here I've provided ten examples of how autoresponders can be used creatively, but there are many more. Autoresponders are valuable to all internet marketers, and you should seriously consider using one if you do not already.

Thursday, September 17, 2009

Getting the Most Out of Your Email Service

When you work from your website as a home base to talk to your customers on a regular basis, you need a reliable form of communication. In the old days, a handshake and a smile were the best ways to greet customers, both new and returning. But today, as you acquire customers on the web, you need to have a way to make them feel welcome and attended to while they are shopping with you online. The most effective way is of course email.

When you sign up for hosting, whether you use a free service or go the more sophisticated route of managed hosting, you may get the chance to register one or more email accounts that you can use for your business. The number of email accounts you can get depends on the type of hosting account you pay for and the perks that come with it.

This is a fine option for someone who just needs one email account to go with a very basic internet site. So if you mainly use your website to present your qualifications or company overview, rather than a method of active sales or service, then you might only need one email account. You can direct comments or questions to one address and use this address on your business cards. For smaller Denver businesses, this is the perfect option.

But for larger businesses in Denver, email services are a must. Even if your hosting company offers you several accounts, you will probably want to look into another form of communication. This is due to the fact that these accounts are sometimes not as stable as the accounts you get with larger dedicated email services. The last thing you want is for your newsletter to get stuck and not be delivered because your hosting company is changing around the way they manage their email accounts.

So if you want to keep in touch with your clients or customers on a regular basis, if you want to welcome your new visitors who opt-in to your email list with a nice welcome letter, or if you simply want to set up an inter-office email network, look into Denver email services that are right for you. There are several options on the web.

Email services, Denver based and elsewhere, are basically companies that offer you email accounts that can either be independent or linked. Companies like Google's popular Gmail, allow users to chat with one another as well send email messages. You get free online storage as well as a great search feature that allows you to look up messages and find them instantly. On the down side, it only offers POP access and makes you look at a few ads along the way.

There are other email services that are popular on the web. These include Yahoo!, which has a decent spam filter included, FastMail, which offers IMAP access and few ads, and AIM Mail from AOL, which offers 2 GB of storage and great spam guards. Newer email services are offering more perks. Goowy Mail is a wonderful desktop program that also gives you an RSS feeder, games, and a calendar.

So before you settle on an email service for you business, look around and see what's available to you. Don't just settle for what you get with your hosting account when you could have so much more.

Wednesday, September 16, 2009

The Power of Local Email Marketing

Image by websuccessdiva via Flickr

As a local business owner you realize the opportunities available on the Web, but you probably do not have the time or money to invest into a full blown web presence. The obstacles and costs in building a web site keep many local businesses on the sideline.

But as a local business there is an opportunity to exploit the marketing power of the Internet at little or no cost, and it does not require a web presence.

Through email marketing you can have a direct conduit to both your customers and prospects. You may think email marketing is complicated, but that is a misconception. If you are already using email to correspond, then you are quite capable of advertising through virtual mail. In fact, if you are communicating to your customers through email, in a sense you are already marketing online. You are probably aware that a small amount of customer communication can be very profitable, and email can generate considerable income.

All you need to do is start collecting customer emails, and send them occasional promotions or sale updates. The email advertisements do not need to be coded in html, plain text messages are quite acceptable.

So how do you start down the road to Internet marketing success? You begin by simply collecting customer email addresses, with their permission. Permission email marketing is a requirement. It is referred to as opt-in marketing. At all stages of email marketing you MUST respect your customers and their privacy. Only when they have accepted your request to send information, should you forward email promotions.

How do You Collect Customer Emails?

You simply ask! As a local business owner you are constantly in touch with customers and prospects, either in person or on the phone. As a retail business you could have a clipboard by your register or pre-printed index cards that your customers can fill-out. As a service business you just ask for their email address when you make contact.

What's in it for Your Customers?

The opportunity to save money or be notified of special offers. People are always looking for a bargain, and through email you can keep them informed on the latest deals, in addition you can alert them to new services or products. This is very appealing. And customers will perceive this as a value added service, that makes doing business with you more appealing.

How Difficult is Email Marketing?

It is quite simple. If you email friends or family, you are quite capable of marketing through email. Initially your list will be small so you can manage it through the use of your current email client like MicroSoft Outlook. You place your customer emails in a "group," compose a message, and hit the send button. Not exactly rocket science. (Note: Make sure you use the "blind box" feature.)

But from the start, you may want to consider using a professional email management service like ConstantContact.com. They have a service that is free for lists that are under 50. Their next level handles up to 500, and cost only $15 per month. A service like Constant Contact simplifies the management of your list. These types of services offer features like tracking, reporting, templates and customer support. In addition, they automate the process of people opting out of your list. An important factor with permission email marketing.

What Results Can You Expect?

Think about the potential profit from simply keeping your customers informed. This is not invasive advertising, but permission marketing, where your customers have willingly given their consent to receive your advertisements. It is like they are saying, "Please allow me to spend more money with your business."

If you already have a web site then you will also want to add an opt-in box. Give your site visitors an opportunity to join your promotional list. Many will.

From a marketing perspective it doesn't get anymore targeted then this. And your advertising costs are insignificant. A perfect example is a local wine store owner who works her list twice a week with special promotions. She makes a killing, and often sells out her promotional inventory through email alone.

As a local business owner there are opportunities and there are golden opportunities. This one is solid 24 karat. It's simple, direct and very profitable. And yet few local businesses are taking advantage of email marketing. Why not lead the pack.

Tuesday, September 15, 2009

8 Advantages Of Using An Email Marketing Software

If you decided to use email marketing to promote your business, then let me congratulate you on this very wise decision.

You might have read over the internet the buzz created by this type of marketing, and I’m sure you have already learned that “The money is in your list” – this is 100% true.

Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it. A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.

If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net.

1. You get an opt-in form template which comes with full instructions so you can easily add it to your site.

2. It automatically stores every email saving you precious time and headaches.

3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually.

4. Mailloop gives you attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers.

5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn’t get trashed.

6. You can schedule your promotions so that you can go on your vacation without worrying about interrupting campaigns.

7. You can use as many autoresponders as you need, create as many campaigns, write as many emails as you wish … the sky’s the limit.

8. Manage all of this from a complete user-friendly control panel.

Monday, September 14, 2009

3 Reasons Why You Should Love Unsubscribes

If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.

The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.

The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

Email Marketing

Friday, October 16, 2009

How Do Autoresponders Work?

Saturday, October 10, 2009

Need Help Building A List? Tips For Online Marketers

Monday, October 5, 2009

A Healthy Dose Of Trust Works Wonders With Your Email List

Saturday, October 3, 2009

Autoresponding The Easy Way

Friday, September 25, 2009

The Importance of Email Marketing Metrics

Monday, September 21, 2009

The Truth About Mailing List Advertising

Saturday, September 19, 2009

All about Email Marketing

Friday, September 18, 2009

10 Steps to Make the Most of Autoresponders

Thursday, September 17, 2009

Getting the Most Out of Your Email Service

Wednesday, September 16, 2009

The Power of Local Email Marketing

Tuesday, September 15, 2009

8 Advantages Of Using An Email Marketing Software

Monday, September 14, 2009

3 Reasons Why You Should Love Unsubscribes

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